South Florida Real Estate Could Benefit from New Ad Campaign

By Mary Damiano

The National Association of Realtors has launched a national ad campaign, a move that could inform local potential buyers about why now is a great time to buy homes in South Florida.

The full-page ads, which will run in the nation’s largest newspapers, including the Wall Street Journal, USA Today, The New York Times, the Washington Post, Chicago Tribune and Los Angeles Times, cite several arguments in favor of buying a home.

According to the ad, mortgage rates are near historic lows, the large inventory of homes won’t last and prices overall have stabilized.

The National Association of Realtors is mounting the campaign to counter what they see as the untold story amid the constant media attention on a slumping market. They would also like to nudge potential buyers off the fence and inform them of the reasons they shouldn’t wait to buy a home.

While South Florida real estate, like the rest of the country, has seen a drop in homes sales and prices, some experts are saying the worst of that slump is over. That was the sentiment at a conference last week in Coconut Grove, sponsored by the Fort Lauderdale-based technology company, e-Builder. Representatives from several construction companies, for example, see no price declines for existing homes in Palm Beach County.